CONTACT MWA

Mark Williams Associates
6 Neptune Court,
Vanguard Way,
Cardiff CF24 5PJ

T: 02920 488488
F: 02920 497776
E: info@thinkmwa.co.uk

Outdoor

A media plan must answer a variety of questions about communication taking into consideration the type of people we want to target, how often, in what environment, and at what cost, to name the most obvious. As the number and complexity of media options multiplies, our media planners' and buyers' creativity and innovative thinking is maximised. Our media strategies evolve from brand awareness, consumers and their media habits, and encompass all potential communication vehicles in an integrated way.

Consumers on the move are well-off, educated, and ready to be influenced. Everyone sees outdoor advertising. Everyone who steps outside is exposed to it. Outdoor advertising, along with the internet, is one medium that is bucking the trend of declining and fragmenting audiences, and delivering increasing value to advertisers.

Outdoor sites capture and captivate more consumers on the move than any other form of poster advertising. Research shows that bus advertising is the most seen of all outdoor formats in and around town centres. At MWA we can help you design and place effective outdoor campaigns looking at all the options available in outdoor media.